ayo seltzers
Professor
Mitch Wiesen
Illustration for Design
Class
Year
2024
Disciplines
Marketing Materials
Typography
Product Design
The goal was to create a brand of seltzers whose packaging featured illustrations that were cohesive across each can. The design aimed to establish a unified visual identity for the brand, with each can showcasing unique, yet complementary illustrations that reflected the flavor profiles and the overall brand personality.
Background
Outcome
The outcome was a set of three cans, each representing a different flavor of the seltzer. While each flavor had its own unique illustrations, the can layout remained consistent across all three, creating a cohesive look for the brand. The illustrations were crafted in Adobe Illustrator, ensuring precision and consistency, while the logo was designed with hand-done typography to add a personal and distinctive touch to the brand’s identity. This combination of cohesive design elements and handcrafted details helped the packaging stand out and establish a strong, unified brand presence.
