musikfest rebrand
Professor
Paul Sheriff
Advanced Graphic Design
Class
Year
2024
Disciplines
Marketing Materials
Photo Editing
Product Design
Visual Identity
Logo Design
The goal of the project was to rebrand a festival, and I chose to focus on Musikfest, a festival local to where I grew up. I have always wanted the opportunity to rework their brand, as the festival holds personal significance to me. My objective was to modernize the festival's visual identity while still maintaining the sense of tradition and community that makes Musikfest special.
Background
Outcome
The outcome of the project was a refreshed logo and brand identity for Musikfest. The new design aimed to capture the energy and spirit of the festival while appealing to a broader audience. The deliverables included a festival poster, wristbands, tickets, and t-shirts, all designed to maintain consistency with the new visual identity. These elements helped convey a unified and modern image for the festival, enhancing the overall attendee experience and reinforcing the festival's place in the community.
