The Food trust branding campaign
Art Direction
Brianna Foley
The Food Trust
Client
Year
2024
Disciplines
OOH Advertising
Photo Editing
Typography
Client Communication
During the summer of 2024, while working at Outfront Media, I was given the opportunity to take the lead on a branding project for The Food Trust, a national nonprofit dedicated to providing access to affordable food. The organization was undergoing a rebrand and wanted to launch an out-of-home advertising campaign to raise awareness. My role involved overseeing the development of the visual strategy and ensuring that the new branding effectively conveyed The Food Trust's mission while engaging the public.
Background
Outcome
The Food Trust wanted a campaign centered around photos of their food, accompanied by captions they had developed. To give the campaign a unique and personal touch, I decided to hand-draw the typography, creating a custom design that aligned with the nonprofit's new branding. Throughout the process, I engaged in numerous discussions with the clients to refine the layout and editing, ensuring the visual elements complemented the powerful messaging. After several rounds of feedback, we finalized the layout for the three key phrases. These designs were then translated across a variety of out-of-home advertising formats, including billboards, bus station advertisements, bike shares, SEPTA two-sheets, and subway signs, ensuring the campaign reached a wide and diverse audience. The end result was a cohesive and impactful campaign that elevated The Food Trust's mission while making the message visually memorable.
