THE FOOD TRUST BRANDING CAMPAIGN
Background
In summer 2024, while working at Outfront Media, I led a branding project for The Food Trust, a national nonprofit focused on affordable food access. As part of their rebrand, they launched an out-of-home advertising campaign to raise awareness. I oversaw the visual strategy, ensuring the new branding effectively conveyed their mission and engaged the public.
Outcome
The Food Trust wanted a campaign featuring photos of their food alongside pre-developed captions. To add a personal touch, I hand-drew the typography, aligning it with the new branding. Through client discussions and multiple rounds of feedback, we refined the layouts for three key phrases. The final designs were applied to billboards, bus station ads, bike shares, SEPTA two-sheets, and subway signs, creating a cohesive, impactful campaign that made the message visually memorable.
Art Direction
Brianna Foley
Client
The Food Trust
Disciplines
OOH Advertising
Photo Editing
Typography
Client Communication
