I began the project by designing a primary logo and secondary logo, drawing inspiration from vintage baseball aesthetics and classic typography. This helped establish a timeless yet modern identity for the World Series. I then developed a main pattern that incorporated the logo, ensuring consistency across the branding. Following my professor's guidance, I created a custom typeface titled "Series Bold," which was designed specifically to complement the visual identity and further solidify the connection to the World Series tradition. Using this new branding and visual language, I created a variety of collateral materials, including custom World Series jerseys, which integrated the logos and typography in a way that honored the event’s history while introducing a fresh, cohesive look. The overall result is a rebrand that respects the World Series' legacy while providing a more unified and modern visual identity.